Our Story


On behalf of our team and everyone involved with our Simple Web Help, our Classes at Hennepin Technical College, our Indoor Family Activity Facility, our Apparel Brands, our Kids YouTube Video Series, and our Charity Partnerships, we all want to wish you and your families the Happiest of the New Year. We look forward to another fun year together as we all continue doing what we love.

Over the years our fun little side projects have turned into a movement that has become absolutely infectious… Families, kids, and riders of all ages have been tuning in from all over the world. We work. We learn. We build. We fall. We encourage. We motivate. We get back up. We focus. We try again. We work together. We perform. We innovate. We’re not scared to try something new & we never give up. We’ve created lifelong friendships, and lifelong memories. The goals, the achievements, the experiences, and the opportunities that have evolved because of our “labors of love” have balanced and changed our lives, and will live with us forever. It’s just amazing to think about what we have all created together. Words will never describe how grateful we are for your continued support.

To every one of you who has ever hired us, joined us at an event, worn or shared a product, or simply clicked on our website or videos online, Thank You. Over the past year we were able to fundraise over $15,000 donated to Special Olympics Athletes with our first ever “Fat Bike Flip Polar Plunge“. This truly is an unexpected Dream Come True.

Kicking off 2019 I will be teaching 4 “Website & Entrepreneurship” Emphasized Courses at Hennepin Technical College, 10 years ago this program built an incredible foundation that changed my entire life, and I’m excited to help kick start students of all ages on their own foundations and visions in life. Please reach out if you or anyone you know ever has interest in a new adventure in life.

On behalf of myself and the rest of our teams, we look forward to serving you again in 2019 and all our best to you and your family this year. From my family to yours, Cheers to You for reading this, and 2019!

-Dustin Grice, Founder/CEO

Our Team


Project Management: Dustin Grice

Web Developer: Randy Rosario

Additional Support